New Patient Numbers Recovered From July
New patients recovered to 39 from July's 29. August is a positive turn, although monthly numbers remain below the March-to-June average.
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Summary
At A Glance
Enquiry Sources Need Clear Attribution
Google Ads produced four lead enquiries and webchat produced three. Seven enquiries were not assigned a source, limiting a clear comparison of channel performance.
Paid Channels Played Different Roles
Google Ads generated 23 direct responses, primarily calls, while Meta generated 13,221 clicks. Search was the direct-response channel; Meta was the scale and traffic channel.
Acquisition Is Highly Dependent On Paid Media
Paid media supplied 90.9% of website visits, while organic and referral traffic combined supplied 3.2%. Website visitor volume was driven primarily by paid media during August.
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NPN
Full New Patient History
New Patient History
Four years of monthly results show how August compares with the practice’s previous performance.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 19 | 28 | 57 | 48 |
| February | 28 | 26 | 56 | 31 |
| March | 36 | 21 | 29 | 51 |
| April | 18 | 22 | 27 | 41 |
| May | 29 | 28 | 26 | 51 |
| June | 22 | 32 | 24 | 41 |
| July | 28 | 34 | 26 | 29 |
| August | 24 | 15 | 33 | 39 |
| September | 28 | 42 | 25 | - |
| October | 13 | 25 | 22 | - |
| November | 33 | 40 | 43 | - |
| December | 29 | 16 | 50 | - |
August Position
At 39 new patients, August was the strongest August in the four-year comparison. It is also a stronger year-on-year result.
Recovery Versus Stability
The 34.5% rebound from July recovered 10 patients, but August was still 15.2% below the March-to-June run rate. A second consecutive month at or above 46 would be a more meaningful sign of stability.
Year-To-Date Strength
The clinic is 53 new patients ahead of the same point in 2025. The year-to-date picture is stronger than the recent monthly volatility, so the focus should be on restoring consistency rather than reacting to one weak month.
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Leads
Enquiry Performance
August Enquiries
14
Total enquiries for August
Google Ads Leads
4
Enquiries attributed to Google Ads
Webchat Leads
3
Enquiries through webchat
Enquiry Status
| Pipeline Stage | Status | Enquiries |
|---|---|---|
| Not Interested | Lost | 12 |
| Appointment Booked | Won | 1 |
| Attended | Won | 1 |
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Calls
Call Performance
Calls
19
All calls came from Google Ads
Answered Calls
18
94.7% of Google Ads calls
Answer Mix
Answered18
Missed1
Call Type
First-Time Calls16
Existing Or Repeat Calls3
06
Google Ads
Search Performance
Impressions
2,181
Search visibility delivered across the month
Clicks
147
Google Ads clicks in August
CTR
6.74%
Click-through rate for paid search
Google Ads Conversions
23
Google Ads leads and calls
Spend
$3.08K
Google Ads spend in August
Cost Per Conversion
$133.82
Based on Google Ads leads and calls
Campaign Performance
A
Search Campaign South Perth
This campaign generated all Google Ads activity in August. The New Patient and Emergency campaign generated no activity in August.
Average CPC$20.94
Conversion Rate15.65%
Cost Per Conversion$133.82
Search Insights
Visibility Increased, But Click Efficiency Softened
Impressions rose 6.4% from July, but clicks fell 10.9% from 165 to 147. As a result, click-through rate declined from 8.05% to 6.74% and average cost per click rose from $18.42 to $20.94.
Spend Held Steady While Response Cost Increased
Spend stayed broadly flat against July, while total Google Ads conversions moved from 24 to 23. The cost per conversion therefore increased from approximately $126.67 to $133.82, a 5.6% rise.
One Campaign Drove August Search Activity
All August search activity came from one campaign. Of its 23 conversions, 19 were calls, so call activity accounted for 82.6% of the campaign’s total response volume.
07
Meta Ads
Paid Social Performance
Amount Spent
$1.02K
Meta spend in August
Clicks
13,221
Clicks across both campaigns
Impressions
231.03K
Impressions across both campaigns
Average CPC
$0.08
Average Meta cost per click
Campaign Highlights
A
New Patient Offer Campaign
This was the only Meta campaign that materially generated traffic, accounting for 99.6% of clicks.
Impressions185,519
Clicks13,171
CPC$0.07
B
Omnipresence Awareness Campaign
This campaign supported reach, not traffic. Its click cost was more than 25 times higher than the New Patient Offer campaign.
Impressions45,507
Clicks50
CPC$1.77
Meta Insights
The New Patient Offer campaign generated 99.6% of Meta clicks at $0.07 each. It is the strongest traffic campaign this month and should remain the benchmark for future offer or creative testing.
Omnipresence delivered 19.7% of Meta impressions but only 0.4% of clicks, at a click cost more than 25 times higher than the New Patient Offer campaign. It is serving an awareness role, not an efficient traffic role, and should be judged against reach rather than clicks.
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Website
Website Traffic
Traffic Summary
Website Visitors
12.3K
Up 625.5% vs the previous 31 days
Source Breakdown
- Paid11.18K · 90.9%
- Others713 · 5.8%
- Organic332 · 2.7%
- Referral63 · 0.5%
- Landing Page18 · 0.1%
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Landing Page
Landing Pages In Use
Main Landing Page
This page supports paid-media and campaign traffic for the practice.
New Patient Offers
This page supports the practice’s new-patient offer activity.
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Creatives
Creative Delivery
Creative Delivery
August Creative Library
A selection is shown below. Open each library to view the remaining delivered pieces.
Featured Reels
Featured Graphics
View Remaining Reels (12)
View Remaining Graphics (67)
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Wins
What Worked Best
August Was The Strongest August In Four Years
The month outperformed every prior August and kept the year-to-date total 19.1% ahead of 2025. The focus is on carrying that annual strength through the remaining months.
Paid Calls Reached The Practice Reliably
Google Ads generated 19 calls and 18 were answered, keeping paid-search call handling stable throughout the month.
Search Generated Direct Responses
Google Ads generated 23 conversions, 82.6% of which were phone calls. Search is therefore creating response opportunities, not just website visibility.
The New Patient Offer Was The Strongest Traffic Campaign
The campaign generated 13,171 clicks at $0.07 each and materially outperformed the awareness campaign for traffic. It is the clearest benchmark for the next creative iteration.
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Next Steps
Recommended Next Steps
Keep The GHL Patient Pipeline Up To Date
Update every new-patient enquiry with its source, booking status, attendance, and treatment outcome. This will clarify where to focus next: generating demand, converting appointments, or following up after booking.
Record A Source And Outcome For Every Enquiry
Seven August enquiries have no source assigned. Completing source, booking, attendance, and treatment outcomes for every enquiry will support better budget decisions.
Review Search Efficiency Month On Month
Google Ads generated all calls and 23 total conversions in August. Review click-through rate, cost per click, and cost per conversion against July before making the next budget adjustment.